Top 5 Beauty Retail Apps in Central America Q1 2023

The top 5 beauty retail applications in Central America showcased varied performance trends in Q1 2023. Here’s a closer look at their weekly downloads, active users, and revenue.

Chula - Belleza sin límites experienced fluctuating weekly downloads, starting at 8.7K in late December and peaking at 12.9K in the last week of January. However, downloads declined steadily towards the end of March, reaching just 727. Active users followed a similar pattern, with an initial count of 22.6K, peaking at 30.5K in late January, and then declining to 14.1K by the end of March.

SEPHORA maintained relatively stable weekly downloads, starting at 5.8K and experiencing a slight dip in February, but rebounding to 5.9K in mid-March. Active users showed a consistent upward trend, beginning at 33.6K and reaching 40.1K by the end of March, indicating growing user engagement.

Sol Beauty And Care had moderate weekly download numbers, starting at 2.5K and maintaining a steady range between 2.7K to 3.8K throughout the quarter. This consistent performance suggests a stable user acquisition rate.

Terramar Brands saw a gradual increase in weekly downloads from 937 at the end of December to 2.9K by the last week of March. This steady growth indicates a positive trend in user interest over the quarter.

Avon experienced a significant spike in weekly downloads at the end of December, with 51.8K, before stabilizing around 1.2K to 1.4K for the remainder of the quarter. Active users reflected this trend, starting at 67.3K and then stabilizing around 17K to 20K throughout Q1.

Data for this analysis is sourced from Sensor Tower. For more in-depth insights, visit Sensor Tower.